To celebrate the launch of the new Range Rover Evoque, the company wants us all to get involved to bring our cities to life.
The project, titled “Pulse of the City” is a way for you to share the things that make your home great and all the creative people who live there including – designers, dancers, artists, musicians and even bloggers.
We love this idea, and as the video above shows sometimes its the little undiscovered things that give a location its soul.
There are apps for your smartphones and an internet blog, and we think this is going to be popular all over the world, because it gives you a chance to think about your nearest city in a fresh new light.
You can also win an iPad, watch the above video for more information.