Australia Day weekend in the Adelaide Hills plays host to the CRUSH Festival and this year the Adelaide Hills Wine Region (AHWR) has partnered with the Country Fire Service Foundation (CFSF) to help raise much needed funds.
The Adelaide Hills were recently ravaged by bushfires and thanks to the tireless work of the CFS only a small corner of the wine region was affected.
The Adelaide Hills Wine Region and the Country Fire Service Foundation hope to raise more the $30,000 during the 2015 CRUSH Festival.
The CRUSH festival offers a perfect opportunity for wineries to give something back to the brave members of the CFS.
“As vignerons we all make a living working with and sometimes against the natural elements, bushfire is just a part of this mix,” said Chairman of the AHWR and winemaker Tom Keelan.
“We understand better than anyone how important our local CFS is and how dedicated and critical the volunteers are that give up their time and energy to keep our homes, property and families from harm.
“Every winery will be rattling the can and collecting donations from visitors to region during the CRUSH weekend, we decided to raise some funds whilst raising a glass, I think it’s a fitting salute,”
CRUSH is the largest food and wine festival in the Adelaide Hills and it is set to go ahead as planned with a crowd of more than 20,000 people expected to visit the 35 wineries participating this Australia Day long weekend.
AHWR CEO and CRUSH organiser Robin Shaw says “We are certainly open for business.”
“The Hills are still a lush green and cool place to be on a warm summer’s day. The perfect spot for a glass of wine under the shade of a tree.”
The full program can be found at www.crushfestival.com.au
To tweet: #crush15
What: CRUSH Festival
Where: Adelaide Hills Wine Region
When: 23 – 26 January, 2015