International tennis superstar Maria Sharapova is a self confessed sweet tooth craving something a little more fun in her gummy candies, and what better way to find what you want in the market than to create it yourself – and thus Sugarpova was born.
Sugarpova is a premium lolly brand reflecting Maria Sharapova’s playful personality and bringing classic candies into a fashionable and fun new light in 12 delicious flavours. Everything about the Sugarpova brand is vibrant, fun and invokes a sense of Sharapova from the lemon-lime yellow Tennis Gum Balls to the gummy lips, high heels, handbags and sunglasses.
The names range from quirky, cheeky, sporty and sassy to flirty, smitten and chic just to name a few, and your tastes will be catered to whether you are a fan of gummies or sours. Even the packaging is bright and fun with every bag smacked with a juicy set of colourful lips.
January 11 saw Maria Sharapova host the global launch of the brand at Crown’s Riverwalk in Melbourne. The Australian Open saw Sugarpova stocked in Crown Towers Hotel and all of Crown’s convenience stores as well as David Jones stores, davidjones.com.au, Harris Farm and selected independent retailers for $5.99 per bag.
Maria Sharapova is a four times Grand Slam singles title winner and ranked the world number two by Women’s Tennis Association, she is the world’s highest earning sportswoman and a United Nations Goodwill Ambassador. A percentage of Sugarpova’s sales will be donated to the Maria Sharapova Foundation which provides assistance programs for youth.