Bring Your M&M’s to Life

Red and Yellow are two of the most famous chocolate personalities as the faces of M&Ms, with their big white shoes and fun personalities you can’t help but love them.

The brand is currently running a promotion to bring these cuties and their pals Blue, Miss Green and Crispy to life with an augmented reality experience. Back on March 8th, Federation Square in Melbourne was a venue over 30,000 people visited for a chance to witness Red and Yellow like never before.

Here is a short video which shows just what happened that day:


In addition to the Federation Square event, the brand has brought augmented reality to your smart phone so you can interact with your favourite characters.

By downloading the M&M’s Action Pack App for iPhone or Android and purchasing a specially marked jumbo bag of M&Ms – these quirky little guys will come to life in the palm of your hand.

For more details visit: http://m-ms.com.au/2012/9/17/bring-your-mms-to-life.aspx

This is a sponsored post but opinions are my own.

Have you tried the M&Ms augmented reality experience?

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