Give Jeans A Chance Denim Recycling program was brainstormed by Volcom to help the disadvantaged and the homeless.
The program involved over 250 retail stores across Australia and New Zealand in its call for the public to donate their denim, the goal was to collect as many pairs of jeans as possible and distribute them among disadvantaged and homeless people in time for winter. The call was well heeded and the program collected 5121 pairs of jeans across Australia.
Give Jeans A Chance got out and about this year with marquees set up for donations at both the ‘Wild in the Park’ national skate finals in Canberra and the Volcom Surf Qualifying Series (VQS) Championship in Byron Bay. A dedicated Volcom Give Jeans A Chance national event took place at Port Macquarie’s Town Beach Skate Park in April, an event that attracted thousands of locals to meet some of Volcom’s international skate team including Dustin Dollin, Chima Ferguson, Jake Duncombe, Kieran Reilly and Battlecat and the real winner that day was the program with 400 pairs of jeans being donated at the event. Jeans were also being collected at selected schools in NSW and the Board Riding Clubs of Australia.
Recent ‘Homeless Connect’ events saw over 700 jeans distributed in NSW and 518 pairs of jeans handed out in Brisbane. A BBQ lunch at Prahran Mission saw 700 pairs distributed in Vic, Uniting Care WA handed out 427 pairs and there were 400 pairs distributed at Byron Bay’s Fletcher St Cottage for the homeless. A local shelter in Tasmania and upcoming Homeless Connect events around Australia will see the remaining pairs of jeans distributed to those in need.
According to Joel Spillane, Marketing Manager for Volcom Australia / New Zealand: “This is only the second year that we have run Give Jeans A Chance and we have been inundated with supporters and donations. Last year 3000 jeans were donated and we’re very excited to have significantly increased on that number this year.
An enormous thank you to everyone involved and to those who gave so generously. We’re looking forward to reaching out to even more people next year”
For more information about the Volcom Give Jeans A Chance Denim Recycling Program head over and check them out at: http://www.volcom.com.au/2012/02/givejeansachance/